Live your imaginable.
Hi!   I'm TJ
Our Purpose in Life (ikigai) can only be measured by what we choose to do every day.

I’m like most people who have pursued success trying to uncover what it looks like. Over time I have discovered that beyond wealth, career, luxury and relationships, it is our Life Purpose that guides our success. Our Life Purpose is our compass, and what we do every day in pursuit of that purpose is our unit of measure. I believe in order to discover that, we need to dive into our thoughts and ideas without fear.

Let me be the clear mirror-like body of water where you can feel safe, see a reflection of yourself and discover your Life Purpose.

More about TJ

Coach Profile

TJ is one of the Managing Partners of Haraya Coaching and Certified Associate Coach (ACC) by the International Coach Federation.

His professional experience has taken him from managing the operations of a family owned Garments Manufacturing & Retail business, to starting up a Customs Brokerage company and growing it to include Freight Forwarding Services, after which he led the Sales Team of a local garments retail Operation, and completing his career is a 13-year stint with a Direct Selling Multinational company.
Throughout his professional career, he has gained a lot of experience and skills from his various Leaders, Mentors and Coaches who prepared him to lead, conceptualize, develop & implement Customer Service & Business Improvement processes, as well as Coaching and Training programs for managers and teams. He has also successfully executed operations strategies that supported the company in achieving its vision and objectives. After more than 25 years, armed with his strong communication, management and leadership skills, he left the corporate world to pursue a different path and pay forward by sharing his knowledge through Training & Coaching as a Managing Partner of Business Hat, Inc.


For Haraya Coaching, TJ has worked with individuals and teams, such as Yellow Cab, Serenitea, Ayala Health, Phoenix Petroleum, Kuysen, and is highly engaged in Pro-bono Work with the Angel community of San Jose del Monte, Bulacan.
With his extensive background and years of supervising, motivating and training people, TJ has been an effective and charismatic Coach, helping individuals as well as groups of people in personal development and achieving goals, guiding them, and making them realize their potential. His flexible manner of conversing helps people transform with ease.

Education and Certifications
  • Associate Certified Coach (ACC) – International Coach Federation
  • Certified Transformative Coach – Coach Masters Academy
  • Post-Graduate Diploma Course in Supply Chain Management – De La Salle University
  • Bachelor of Arts in Economics – Ateneo de Manila
  • Certified Action Learning Coach (CALC) - World Institute for Action Learning
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